The global video streaming market size was evaluated at USD 129.80 billion in 2024 and is expected to grow around USD 865.85 billion by 2034, registering a CAGR of 20.90% from 2025 to 2034.
| Industry Worth | Details |
| Market Size in 2025 | USD 157.06 Billion |
| Market Size by 2034 | USD 871.92 Billion |
| Market Growth Rate from 2025 to 2034 | CAGR of 20.98% |
Video streaming is the uninterrupted transmission of video files from a server to a client. It permits users to view videos over the internet without downloading them. Video streaming has transformed the way people consume content, making it possible to access a wide variety of media in real time, such as movies, television shows, live events, and user-generated content.
The video streaming industry includes a range of sectors, such as entertainment, education, healthcare, and corporate communications. Its uses vary from OTT platforms providing movies and series to live streaming events, webinars, and online courses. The growing availability of smart devices and the internet has led to the increased reach of video streaming services, which have become an essential part of daily life and business processes.
Reed Hasting emphasized the company’s commitment to personalization and global accessibility, stating, “The future of video streaming lies in personalization and global accessibility. We are investing heavily in AI to better understand our audience and deliver content that resonates across cultures. “
Andy Jasyy highlighted the transformation potential of generative AI, noting, “Generative AI could be the largest technological transformation since the internet.
North America
North America accounted for the largest market share in the world for video streaming in 2023 due mainly to its highly developed digital ecosystem and extensive internet penetration. The availability of international streaming behemoths like Netflix, Amazon Prime Video, and Disney+ serves as a major factor in sustaining the dominance of the region. Increased consumer purchasing power and the high rate of smart device adoption also propel market growth. Additionally, North America’s positive regulatory framework and investment in AI-powered video content personalization are the reasons for its sustained leadership.
Asia Pacific
The Asia Pacific region is expected to have the highest CAGR over the forecast period. The region is being turned into a video streaming hotspot by factors like exploding smartphone adoption, growing internet penetration, and the spread of low cost mobile growing internet penetration and the spread of low-cost mobile data plans. India, China, South Korea, and the Southeast Asian countries are experiencing a boom in digital entertainment, driven by local content creation, government digitalization programs, and a growing youth population. The rising demand for short-form and long-form content and the growth in regional streaming platforms are driving growth in this region.
India
India is one of the largest contributors in Asia Pacific from the standpoint of sizeable, digitally smart populations and increasing digital content appetite. It boasts one of the globe’s highest per capita consumption levels of mobile data, with the likes of Jio-cinema, Hotstar, and MX player ruling local roosts. With initiatives such as “Digital India” by the government and a thriving content creation ecosystem, India has emerged as a major influencer of video consumption patterns in the region. The rise of vernacular content, bundled telecom-streaming plans, and AI-driven content curation are consolidating India’s position as a regional powerhouse in the video steaming space.
Amazon operates Amazon Prime video, offering a vast library of movies, TV shows, and Original content. Expansion into live sports streaming is a significant investment in original content production. Developing advanced streaming technologies and personalized user experiences.
Netflix is a leading subscription-based streaming service offering a vast library of films, television series, and original content across various genres and languages. Pioneered the streaming model; significant investments in original content leading to critical acclaim and awards. Improving user experience through AI-driven recommendations and exploring interactive content formats.
Hulu offers a streaming platform with a wide range of TV shows, movies, and original content. Integration with Disney’s streaming services; expansion of live TV offerings. Enhancing user interface and expanding content library.
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| Stats ID: | 8208 |
| Format: | Databook |
| Published: | April 2025 |
| Delivery: | Immediate |
| Price | US$ 1550 |
| Stats ID: | 8208 |
| Format: | Databook |
| Published: | April 2025 |
| Delivery: | Immediate |
| Price | US$ 1550 |
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