Real-time Bidding Market Key Highlights:
- Market Size (2024): USD 16.11 Billion
- Projected Market Size (2034): USD 88.71 Billion
- CAGR (2024-2034): 18.6%
Pricing Analysis:
- Price Growth
- Regional Variations
Market Historic Sales
- Total sales volume, year-over-year growth, product categories, and market share.
Revenue Estimation
- Forecasting future revenues based on historical data, market trends, and economic indicators.
Sales by Region
- Breakdown of sales performance across different geographical areas.
Revenue by Manufacturer
- Analysis of revenue contributions from different manufacturers in the market.
Real-time Bidding Market Definition
One kind of programmatic advertising that allows users to sell and buy digital ads in real-time is real-time bidding (RTB). With the use of real-time bidding, advertisers can now purchase and place advertising instantly and with more control. Both mobile RTB and video RTB are expanding as people move more and more toward mobile and video content.
Advertisers are allocating their programmatic budgets to mobile and video formats, as these channels offer higher engagement and better targeting opportunities. They must comply with these laws, particularly when obtaining user consent for data collection.
North America shows significant growth due to the advanced digital advertising ecosystem and high internet penetration. More effective ad buying is made possible by the increasing use of programmatic advertising by agencies and brands. A favorable environment for RTB adoption has been generated by the growth in mobile internet usage, particularly in China.
Real-time Bidding Market Segmentation:
By Auction
- Open Auction
- Invited Auction
By Device
By Application
- Media & Entertainment
- Games
- Retail & e-Commerce
- Travel and luxury
- Mobile apps
- Others
Real-time Bidding Market Companies:
- Alphabet (Google)
- Adobe Inc.
- WPP plc
- Criteo S.A.
- Meta (Facebook)
- Salesforce, Inc.
- Magnite Inc.
- PubMatic
- Yandex
- Smaato
- LiveIntent
- Digital Turbine, Inc.
- Imonomy
- Outbrain
- Splicky
- Match2One
For any questions about this dataset or to discuss customization options, please write to us at sales@statifacts.com
