Bleisure Tourism Market Key Highlights:
- Market Size (2024): USD 714 Billion
- Projected Market Size (2034): USD 4,276 Billion
- CAGR (2024-2034): 19.6%
Pricing Analysis:
- Price Growth
- Regional Variations
Market Historic Sales
- Total sales volume, year-over-year growth, product categories, and market share.
Revenue Estimation
- Forecasting future revenues based on historical data, market trends, and economic indicators.
Sales by Region
- Breakdown of sales performance across different geographical areas.
Revenue by Manufacturer
- Analysis of revenue contributions from different manufacturers in the market.
Bleisure Tourism Market Definition
The bleisure tourism market size is seeing notable growth. The term ‘Bleisure’ is a combination of the words ‘Business’ and ‘Leisure’. It is a trend where business travelers add leisure activities to their trips. Now, more travelers extend their professional visit with a leisure trip and bring family or friends with them to enjoy the facilities and culture with them. Modern life has created a new challenge, which is finding a work-life balance. Therefore, bleisure travel brings added value, which is beneficial to the traveler, that is, cost savings as costs are covered by organizations, employers, and opportunities to explore new destinations.
The rise in popularity of leisure travel can be attributed to its ability to enhance business travel by including leisure activities, portraying the trip as far more enjoyable and satisfying. It provides the chance to balance professional obligations with the chance to explore new places, cultures, and attractions. Due to this trend, travel agencies, lodging providers, and airlines are now driven to provide customized packages, services, and facilities that meet the needs of both leisure as well as business travelers. This mix of work and leisure not only makes trips more enjoyable but also helps travelers return home feeling refreshed and inspired. As the cost of living continues to climb, the bleisure tourism market is expected to see massive expansion in the coming years.
Bleisure Tourism Market Segmentation:
By Trip Type
- Domestic Trip
- International Trip
By Tour Type
- Independent Tour
- Group Tour
By Application
By Booking Channel
- Phone Booking
- Online Booking
- In Person Booking
By Consumer Orientation
By Occupation
- Technology/IT/Software
- Manufacturing
- Finance
- Healthcare
- Others
By Travel Duration
- Less Than Week
- Around a Week
- More Than a Week
Bleisure Tourism Market Companies:
- American Express Travel
- Expedia, Inc.
- BCD Travel
- Travel Leaders
- JTB Business Travel
- CT Business Travel
- IMC International
- AVIAREPS AG
- Carlson Wagonlit Travel
- World Travel Holding Inc.
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