A2P Messaging Market Key Highlights:
- Market Size (2024): USD 71.23 Billion
- Projected Market Size (2034): USD 106.46 Billion
- CAGR (2024-2034): 4.1%
Pricing Analysis:
- Price Growth
- Regional Variations
Market Historic Sales
- Total sales volume, year-over-year growth, product categories, and market share.
Revenue Estimation
- Forecasting future revenues based on historical data, market trends, and economic indicators.
Sales by Region
- Breakdown of sales performance across different geographical areas.
Revenue by Manufacturer
- Analysis of revenue contributions from different manufacturers in the market.
A2P Messaging Market Definition
A2P messaging market offers applications that send messages to consumers through application-to-person communication. The A2P messaging market growth is driven by the popularity of mobile devices and smartphones around the globe.
- According to Gartner, text messages boast a response rate of about 45% for text-only messages, with an impressive open rate of approximately 98% for email messages. Hence text message has a wider ability to reach the market this particular type of enterprise SMS in industries is expanding. Consequently, A2P messaging services are quickly being adopted by small enterprises and start-ups to increase brand presence and improve the clients’ experience.
This increased popularity has generated customer traffic in application-to-person (A2P) messaging which is now exploited by the business. This, coupled with an increased need for targeted and individualized messaging, is the primary motive behind continued market expansion and is expected to create opportunities for the market players in the upcoming days. In August 2024, Vox Solutions signed an interworking deal for the direct termination of the global A2P SMS traffic as well as the A2P VOICE (OTP Voice/FLASH Calls) traffic to Almadar Aljadid Network is the very first Libyan mobile network.
A2P Messaging Market Segmentation:
By Tools
- Cloud API
- Traditional & Managed
By Application
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- CRM Services
- Other Application
- Smart Home Application
By Vertical
- BFSI
- Gaming
- Travel & Transport
- Health & Hospitality
- Retail
- Others
By End User
- Enterprises
- Telecom Operators
- Government & NGOs
A2P Messaging Market Companies:
- Sinch AB
- Route Mobile
- Infobip Limited
- Syniverse Holdings Inc
- Mahindra Comviva
- Tata Communications
- Vonage Holdings Corp
- AT&T, Inc
- MessageBird
- SAP SE
- China Mobile
- Bharti Airtel Limited
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