Total sales volume, year-over-year growth, product categories, and market share.
Purple Rice Extract Market Definition
Purple rice extract is derived from black rice or forbidden rice seeds, which originates from the Oryza sativa rice plant. Purple rice is an ancient kind of rice from China that contains anthocyanine glycosides, such as chrysanthemin, that are not found in other types of rice. The pigments in the rice have several anti-oxidation effects, preventing carcinogenesis and aging. It also hastens the recovery of asthenopia.
Structure
The purple rice extract market is divided into filtrate and powder based on type. The extract has widespread applications in cosmetics, food and drinks, and other sectors. There are several biotechnology companies at the forefront of this market, including Vigorous-tech, Croda Beauty, Bloomage Biotech, Yasham Speciality Ingredients Pvt Ltd, Ikeda Corporation, Wellgreen Technology Co., Ltd., Allright GC (Jinan) Biotechnology Ltd., Lanzhou Waterless Biotechnology Co., Ltd., Gansu Yisheng Biotechnology Co., Ltd., Ningxia Vanilla Biotechnology Co., Ltd., and Fufeng Snort Biotechnology Co., Ltd.
Additional Information
Demand for the product is driven by a rise in the use of skincare and other wellness products containing the extract, along with presumed benefits to liver, brain, and eye health. Purple rice extract is used in skincare to help preserve hyaluronic acid levels in the skin. In the wellness space, the extract is said to improve brain function, memory, and learning, strengthen capillaries, and enhance blood flow to the eyes. However, the high cost of producing and consuming the rice leads to prohibitive prices, restraining growth in the market. Despite this, the popularity of purple rice extract continues to grow as consumers become more health conscious.
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