October, 2024
Starches are long chains of glucose found in grains and other foods. Most foods feed only 10% of human cells, but resistant starches feed the other 90%. However, resistant starch acts like soluble fiber and can potentially reduce blood sugar levels and appetite and improve insulin release patterns. Some studies show a 33-50% improvement in insulin sensitivity after four weeks of consuming 15-30 grams of resistant starch daily. This significant advantage of the product, coupled with a growing awareness of health and wellness among consumers, is driving growth in the market. An increasing demand for functional foods such as those containing resistant starch is on the rise, driven by the growing prevalence of lifestyle-related diseases such as obesity and diabetes.
Region wise, North America is witnessing increasing demand for plant-based certified food and beverages due to the highly vegan population. Europe is witnessing increasing demand for healthy products with higher protein content. Asia Pacific, on the other hand, is registering a notable growth rate due to the rising trend for natural ingredients in animal feed products.
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