April, 2025
According to Deloitte’s Reshaping Paper & Packaging Report, the packaging industry is influenced by rapidly changing market demands and emerging technology innovations. Consumers are also willing to pay a premium of up to 24% for sustainable beverage and food options. This willingness emphasizes the importance of ongoing innovation in packaging to meet both environmental objectives, while fulfilling consumer expectations.
Reports from KPMG and Deloitte state that companies that invest early in sustainable packaging solutions are most likely to build consumer trust and long-term brand loyalty. Moving forward, there is a lot of potential in the material science space, with AI playing a crucial role in developing minimal, smart, and circular packaging systems. Recent data indicates that a global consolidation of products and companies is the new market strategy.
KPMG, in a 2019 publication, also focused on how the industry was moving away from petroleum-based plastics and it was actively adopting biodegradable containers. Their research showed that, coupled with sustainable corporate goals, consumer pressure was increasing the transition towards greener packaging materials. Governments are also pushing for environmental, social, and governance-linked investment, along with a phased ban on plastics, adding momentum to this transformation. For businesses, the future of packaging is not only about function but its about innovation, responsibility, and purpose.
In a 2019 research report by PwC, a similar sentiment was observed among consumers, where they are not only becoming more conscious about what they buy but also how it is packaged. Growing awareness set the stage for a major growth in the preference for biodegradable packaging materials by 2020.
Deloitte’s 2019 packaging update showed that the sustainable plastic packaging market to reach a valuation of $89.0 billion by the end of 2020, and with the approximated annual growth rate of 5.6%, it aims for $117.3 billion by 2025. This growth is driven by increasing regulatory pressure and shifting consumer expectations, and evolving consumer preferences favoring biodegradable plastics that decompose naturally.
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