November, 2024
The clean label mold inhibitor market is a novel trend in the bakery industry, which includes replacing chemical preservatives with natural ones. For a long time, manufacturers have been facing an issue with finding the right alternative for calcium propionate, which does an excellent job of preserving freshness in bakery products. A combination of vinegar and natural flavors that match the mold-inhibiting functionality and neutral flavor were successfully able to replace calcium propionate.
Clean label action is an opportunity to educate the consumer about the purpose of ingredients present in the product and their results.
This graph represents the factors that consumers seek out in their food content. Based on a study conducted on global consumers with 30,000 participants in 37 countries. This study highlights factors that influence the consumer’s choice. The result of this study was that 82% of consumers find it important to recognize the ingredients in the food and beverages they buy. For 81% of people, a short and minimalistic ingredient list is important.
In September 2024, Mossant Fermentary, a Bengaluru-based fermentary known for its kombuchas line and its unique flavour, had branched out into a new range of products - tonic water. This tonic water is a clean-label tonic which follows the company’s ethos of ‘better-for-you craft beverages’.
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