India’s Export of Processed Vegetables and Fruits: A Canned Fruits Market Leader

Canned Fruits Market

The canned fruit market is growing considerably owing to factors such as rising awareness about the benefits of eating fruits to get fiber for a healthy lifestyle. Fresh and minimally processed food consumption is currently trending. Major brand manufacturers catering to this by placing emphasis on minimally processing fruits and adding them to their portfolio as a product extension. This translates to repackaging canned fruit products according to the trend to grab consumers’ attention. Collaborations with low-cost food retailers and mass merchandisers allow canned fruits to be sold in huge amounts to bakeries, confectionaries, and other consumer goods producers. To achieve this goal, manufacturers are labeling these canned fruits as low-sugar products and healthy snacks so that they can be perceived as a good option by consumers across the globe, fueling the canned fruits market.

• As per the data revealed by the United States Center for Disease Control and Prevention, only 10% of people ate sufficient fruits or veggies owing to their high cost, minimum availability, and lack of time.

Although canned fruits have always been an affordable staple in many regions, they are growing in popularity for their nutritional benefits, along with great taste, becoming highly convenient for people without access to proper refrigeration and storage facilities. Hence, increasing consumer awareness and innovations in canning techniques among manufacturers are some of the key drivers for market expansion.