Asia Pacific Protein Consumption: Dairy Product Consumption Remains High in China

Asia Pacific Protein Ingredient Market

The major driving factor for the Asia Pacific protein ingredient market is several benefits proven by the scientific community. These include significant health benefits from consuming plant-based and animal-based protein in a daily diet and regular meals. Protein includes food and beverage items, infant formulas, and formulations designed for animal feed.

• A recent study shows that consuming nearly 25 grams of soy protein regularly could help prevent many ailments, such as cardiovascular disease, diabetes, and morbid obesity.

In the Asia Pacific region, globalizing culture leads to lifestyle changes, including significant diet changes, and more protein intake due to its beneficial properties. The major protein sources in emerging countries like China and India are plant-based. However, many people have also started including other protein sources, further propelling the market's growth

Thus, animal or dairy protein generated the largest market share in 2023. This is due to the relatively younger population in Asian countries like India and China increasingly participating in sports and fitness programs. At the same time, geriatric populations seem to be embracing a more active lifestyle and higher physical activity levels. These factors are expected to bolster the demand for whey protein in ready-to-drink terms for sports and other activities to stay physically fit.